
01
Lead with the Message
Essential information is prioritized so the audience understands the offer before needing to search for it.




Flyers and posters often have only a moment to capture attention. This project focuses on the relationship between layout, typography, imagery, and hierarchy to communicate the message clearly while maintaining the brand's visual character.

Essential information is prioritized so the audience understands the offer before needing to search for it.

Composition and spacing guide the eye deliberately, turning empty space into part of the communication.

The layout changes with the message, but the visual identity remains coherent across each touchpoint.